Positioning, study of the competition and definition of the market strategy.
Definition of graphic design.
The pharmaceutical product is not static: it changes throughout its entire life cycle. Its image, too.
Whether due to regulatory or strategic demands, the brand image needs to be renewed to achieve greater presence and recognition.
The essential guide to maintain a homogeneous image that reflects the identity of the brand.
A style book in which fonts, graphic styles, colors, use of logos, symbols, picts, etc. will be defined.
Adaptation of the brand concept to product families, specialties and presentations.
A design that must maintain brand recognition and present clearly and accurately the information approved by regulatory agencies.
Adaptation of the design to the die line for printing.
It defines free of varnish areas, serialization, braille position and anti-manipulation devices, codification, etc.